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Data from March 2025 show that the United States is expected to drop significantly in inbound travel this year, returning all international arrivals to 2029.
International perceptions of the United States have taken a hit as words grow and tariffs grow, which we expect to build on post-pandemic momentum.
Official data released in March 2025 showed that international travel to the United States was declining. The decline was attributed to the global impact of strengthening the “America First” position, although the timing of Easter later contributed. March data reflects the foreign visitor pattern ahead of the April 2 “Liberation Day” tariff announcement, which could arouse further backlash.
- In March, Canadians returned to the U.S. to visit back to the U.S., returning 31.9% year-on-year, while air arrivals fell 13.5%. Overseas tourists arrived in the United States in March at 11.6%, with sharp declines in Germany and the United Kingdom. Mexican air visitors fell 23.0% in March.
- The Trump administration’s policies and statements have contributed to growing negative sentiment from potential international travelers about the United States. Strengthened border security measures and visible immigration enforcement actions are expanding the problem. These factors, coupled with the strong dollar, create more obstacles for those who are traveling in the United States.
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This report is brought to you by the Tourism Economics team.
We combine a deep understanding of travel and travel dynamics with rigorous economics to help destinations, developers and strategic planners. We identify opportunities to grow, identify and mitigate risks and solve challenges.
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