Tennessee Tourism Development Department is working with songwriters to redefine accessibility through th
The groundbreaking program replaces the standard image description called Alt-Text on Tnvacation.com with inspiring lyrics, allowing travelers using screen readers to experience Tennessee’s landscape, culture, and spirit through poetic, immersive storytelling.
Utilizing one of Tennessee’s most iconic assets (its legendary songwriter) creates a richer and more evocative way for visually impaired travelers to connect with their nation. Visitors will hear lyrical descriptions rather than generic, uninspired alternative texts such as “image of mountains” or “streets”, but rather the beauty of Tennessee’s scenic landscape.
“Music has the power to connect us all, no matter how we experience the world.” Billy Montanaa songwriter based in Tennessee, recorded by Garth Brooks and Tim McGraw. “The Sound Website is a beautiful example of how we use creativity to make travel more accessible and welcoming for everyone. I’m honored to be part of a project that can help people feel more connected to Tennessee and to each other.”
Montana is one of 12 songwriters who brought the sound website to life, joining an all-star lineup including country music legends Dolly PartonBrooks and Dunn Kicks Brooks and songwriter Michael Farren. The program also has a variety of artists from Americana Storyteller Hillary WilliamsHank Williams Jr. and Indie Rock Electric Nicole Atkins The killer to Nashville David Tolliver, Adam Wood, Brian Davis, Thomas Edwards and Jack settles. JP Williamsa well-known blind singer-songwriter, brings a particularly meaningful view to the project, helping to ensure that the Tennessee landscape is not only visible, but can be truly felt.
According to the National Federation of Blinds, more than 7 million Americans have non-verified visual impairments, including more than one million blind people, and that number is expected to double by 2050. Recognizing the need for a more meaningful and engaging online experience, Tennessee will go beyond traditional accessibility standards. Despite traditionally focusing on functionality, the sound site elevates it to an art form and uses human creativity to ensure that all travelers experience Tennessee with amazing and exciting.
Musicrow Magazine’s staff writer Hollabaugh has over 20 years of music business experience and has written publications for publications including American Profile, CMA Close, Nashville Arts and Entertainment, The Boot and Country Weekly. She holds a degree in broadcast news and voice communication from Go Horned Frogs and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.