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An Ode to the Aman Luggage Tag

High-end hotels throw various stolen goods at their guests. Hats, pens, water bottles, tote bags – most of them aren’t very interesting, usually I’ll sit on the counter where they leave it for me. Keep moving forward and take these customers to the hotel at will. The bag tag is also common, but for the most part, I leave it behind and hate it when they assume they are proactively securing it to my suitcase. Once the bag is back in my hand, I will immediately remove those suction cups. Take that unwanted brand tag from my clutter-free suitcase!

But then I visited a property and the separate gift represented the unexpected perfect treat I was obsessed with. In early 2022, as pandemic travel restrictions were still waxing and waning, I took a short Southwest road trip while visiting Ammangiri, Utah. The accommodation embodies first-class American beauties, which shows the idea of ​​top luxury. Days are full of adventure, through the form of Ferrata lessons and a stylish poolside indulgence.

When leaving, as shocking as being forced to leave such coveted property and reenter the normal society, the staff scoffed my bag for me. Next time I saw the suitcase already in the trunk of my car and decorated with a stylish leather luggage tag – this time, it held a card with my name on it.

It was a small touch, but has been with me ever since – literally, the tag on the package has been on my Briggs & Riley Sympatico Hard Case since it was placed on that day. One side of the brown leather Amangiri luggage tag is covered with the name of the property and is braided in white, brown and black, Native American-inspired patterns.

An Ode to the Aman Luggage Tag
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Our writers have obtained four Aman tags so far.

Jake Emen

The property increasingly provides a lasting, memorable impression by printing the guest’s name on its ID card. Even if it’s as simple as a business card-sized paper with your name, it will feel like it’s yours.

As the years go by, I have been here and there for several Aman hotels and I expect to receive gifts every time. I will travel the world to keep stock, and currently there are three on my schoolbag. In the secluded nature of Japan’s Shima National Park, Amanemu’s resort has pure grey labels with textured patterns, while Aman Kyoto’s green labels are smooth, dark green leather with golden buttons. The former is performing dual duties with OG Amangiri, while the latter is on my backpack.

Some others came and went. I lost my label from Aman Tokyo and it was a frustrating setback. Amanpulo and Amankora, I hardly know each other. Amangalla, I think you let me walk out of your front door and into the stuffy heat of Sri Lanka, and can’t find new bag labels. How dare you? (Well, I admit this is a request for these attributes to drop new luggage tags in my email. Is this a microphone? Can it be arranged?)

I’m afraid it may not be. The only way to get them is to stay on a specific property, and it is not even possible to buy in the brand’s online store. There are leather “bags” on it and the Aman logo is on it, but they are not gifted bag labels. Elsewhere, the Aman Essentials range includes leather passport covers, leather credit card holders, leather wallets and other essentials, such as the $600 Aman Cashmere baseball cap, if it’s you. But there is no schoolbag label for the Cai product brand.

The most underrated travel joy in the world

Actually, Aman doesn’t even like me talking about luggage tags because they would have been surprisingly separate gifts. Not only are they not for sale, they are not mentioned or displayed in photos anywhere on their website or materials.

Even if the details are urged, Aman’s company team won’t reveal much. They told me that each tag is indeed unique and said to reflect its property, they source locally where possible, and the gift of the ceremony separates is an integral part of its entire brand, iconic guest experience.

In other words, you have to earn these. The Aman luggage tag is like the blue checkmark that is verified on Twitter in the good times, rather than pointless junk, you can now pay for X to pretend you are cooler than yours while hoping Elon Musk enjoys a slur tweetts one day.

Insidehook's Journey

The personalized Aman Bag tag is like the only merit badge you get after completing your mission – in this case, staying in a remarkable hotel in some spectacular setting. They are like passport stamps, but are more unique. And, despite my strong belief that we don’t even need a physical passport, I do want to keep these special body amulets to mark my trip.

When your life is an uninterrupted travel barrier, you will enjoy unexpected fun along the way. In this case, the seemingly mediocre, incredible communication between the hotel and the guests made me the forefront of my frontier when I thought about how small details could do some serious heavy lifting in terms of service and hospitality. I would never guess it would come in the form of mundane luggage tags, but it turned out to be memorable.

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